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In the prospect's mind, perception is reality.
Colin Eckert
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and my first weekly notes.
Colin Eckert
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Standing for something when no one is standing against you.
Colin Eckert
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So what do you stand for?
Colin Eckert
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I’m a marketing guy, but I am by no means a pro - I’m still very much learning my trade. I’m also somewhat new to the world of Silicon Valley startups…
Colin Eckert
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Branding is a complicated and long-term process. Yet some think it’s as simple as naming their company, thinking, “Well, I named my taco truck ‘Gringos…
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Amazon’s dominance of retail is akin to the Empire’s Death Star, destroying any small business rebellion that stands up. What then can an alliance of…
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