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The Positioning of Note-Taking Apps
In the prospect's mind, perception is reality.
Apr 21, 2020 • 
Colin Eckert
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Coffee Notes
Coffee Notes
The Positioning of Note-Taking Apps
2
Why I believe in themes over goals
and my first weekly notes.
Apr 13, 2020 • 
Colin Eckert
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Coffee Notes
Why I believe in themes over goals
No One Owns Quality
Standing for something when no one is standing against you.
May 11, 2020 • 
Colin Eckert
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Coffee Notes
No One Owns Quality
Visionaries and Pragmatists
I’m a marketing guy, but I am by no means a pro - I’m still very much learning my trade.
Apr 5, 2020 • 
Colin Eckert
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Coffee Notes
Visionaries and Pragmatists
Your brand is your promise
So what do you stand for?
May 4, 2020 • 
Colin Eckert
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Coffee Notes
Your brand is your promise
The First Law of Branding
Branding is a complicated and long-term process.
Jan 27, 2020
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Coffee Notes
The First Law of Branding
How to Beat Amazon
Amazon’s dominance of retail is akin to the Empire’s Death Star, destroying any small business rebellion that stands up.
Jan 27, 2020
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Coffee Notes
How to Beat Amazon
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