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The Positioning of Note-Taking Apps
In the prospect's mind, perception is reality.
Apr 21, 2020
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Colin Eckert
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The Positioning of Note-Taking Apps
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Why I believe in themes over goals
and my first weekly notes.
Apr 13, 2020
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Colin Eckert
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Why I believe in themes over goals
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No One Owns Quality
Standing for something when no one is standing against you.
May 11, 2020
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Colin Eckert
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No One Owns Quality
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Visionaries and Pragmatists
I’m a marketing guy, but I am by no means a pro - I’m still very much learning my trade.
Apr 5, 2020
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Colin Eckert
3
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Visionaries and Pragmatists
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Your brand is your promise
So what do you stand for?
May 4, 2020
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Colin Eckert
2
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Your brand is your promise
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The First Law of Branding
Branding is a complicated and long-term process.
Jan 27, 2020
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The First Law of Branding
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How to Beat Amazon
Amazon’s dominance of retail is akin to the Empire’s Death Star, destroying any small business rebellion that stands up.
Jan 27, 2020
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How to Beat Amazon
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