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Stew Fortier's avatar

The note-taking space seems like a particularly interesting place to study positioning because the boundaries of the market are flexible. Capturing, organizing, and storing information is broad and it feels like a place where you can define or invent a market to play in, whereas something like text editors for programmers would be far more constrained.

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Colin Eckert's avatar

Great point - there's a lot of room to specialize in a market with such broad offerings. eg. Standard Notes chose to focus on security whereas Ulysses positioned itself as the note-taking app for serious writers. There's always a niche to be exploited!

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