The note-taking space seems like a particularly interesting place to study positioning because the boundaries of the market are flexible. Capturing, organizing, and storing information is broad and it feels like a place where you can define or invent a market to play in, whereas something like text editors for programmers would be far more constrained.
The note-taking space seems like a particularly interesting place to study positioning because the boundaries of the market are flexible. Capturing, organizing, and storing information is broad and it feels like a place where you can define or invent a market to play in, whereas something like text editors for programmers would be far more constrained.