Amazon’s dominance of retail is akin to the Empire’s Death Star, destroying any small business rebellion that stands up. What then can an alliance of rebels unite around to fight back? In a word: reciprocity. The Rebels (i.e. small retail businesses of America) cannot compete with the Death Star’s brute force, scale, and cheap capital. The Rebels' mission has to be to focus their brand and empower their customers by removing friction. Doing so will turn customers into brand evangelists eager to spread the Rebels' call.
How to Beat Amazon
How to Beat Amazon
How to Beat Amazon
Amazon’s dominance of retail is akin to the Empire’s Death Star, destroying any small business rebellion that stands up. What then can an alliance of rebels unite around to fight back? In a word: reciprocity. The Rebels (i.e. small retail businesses of America) cannot compete with the Death Star’s brute force, scale, and cheap capital. The Rebels' mission has to be to focus their brand and empower their customers by removing friction. Doing so will turn customers into brand evangelists eager to spread the Rebels' call.