Branding is a complicated and long-term process. Yet some think it’s as simple as naming their company, thinking, “Well, I named my taco truck ‘Gringos’ because I’m white and tacos fucking rule. Branding!” Unfortunately for you—and your racist tacos—branding is a far more challenging endeavor. I’m here to help get you started.
The First Law of Branding
The First Law of Branding
The First Law of Branding
Branding is a complicated and long-term process. Yet some think it’s as simple as naming their company, thinking, “Well, I named my taco truck ‘Gringos’ because I’m white and tacos fucking rule. Branding!” Unfortunately for you—and your racist tacos—branding is a far more challenging endeavor. I’m here to help get you started.