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No One Owns Quality
Standing for something when no one is standing against you.
May 11, 2020
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Colin Eckert
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No One Owns Quality
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Your brand is your promise
So what do you stand for?
May 4, 2020
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Colin Eckert
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Your brand is your promise
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April 2020
The Positioning of Note-Taking Apps
In the prospect's mind, perception is reality.
Apr 21, 2020
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Colin Eckert
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The Positioning of Note-Taking Apps
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Why I believe in themes over goals
and my first weekly notes.
Apr 13, 2020
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Colin Eckert
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Why I believe in themes over goals
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Visionaries and Pragmatists
I’m a marketing guy, but I am by no means a pro - I’m still very much learning my trade. I’m also somewhat new to the world of Silicon Valley startups…
Apr 5, 2020
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Colin Eckert
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Visionaries and Pragmatists
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January 2020
How to Beat Amazon
Amazon’s dominance of retail is akin to the Empire’s Death Star, destroying any small business rebellion that stands up. What then can an alliance of…
Jan 27, 2020
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How to Beat Amazon
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The First Law of Branding
Branding is a complicated and long-term process. Yet some think it’s as simple as naming their company, thinking, “Well, I named my taco truck ‘Gringos…
Jan 27, 2020
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The First Law of Branding
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