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No One Owns Quality
Standing for something when no one is standing against you.
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Colin Eckert
Your brand is your promise
So what do you stand for?
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Colin Eckert
The Positioning of Note-Taking Apps
In the prospect's mind, perception is reality.
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Colin Eckert
2
Why I believe in themes over goals
and my first weekly notes.
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Colin Eckert
Visionaries and Pragmatists
I’m a marketing guy, but I am by no means a pro - I’m still very much learning my trade. I’m also somewhat new to the world of Silicon Valley startups…
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Colin Eckert
How to Beat Amazon
Amazon’s dominance of retail is akin to the Empire’s Death Star, destroying any small business rebellion that stands up. What then can an alliance of…
The First Law of Branding
Branding is a complicated and long-term process. Yet some think it’s as simple as naming their company, thinking, “Well, I named my taco truck ‘Gringos…
Coffee Notes
Coffee Notes
Weekly scribbles on code and life.

Coffee Notes

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